Fidelity – Word Play

A set of bold, kinetic typographic illustrations created for Fidelity’s investment campaign — featured across high-visibility placements in financial broadsheets. Each piece takes a single word ("ZigZag", "React", "Move", etc.) and visually interprets it through expressive, graphic form — turning type into motion, energy, and emotion.
The work uses a striking red-blue-white palette to reflect Fidelity’s brand while injecting a punchy, editorial aesthetic that grabs attention in a crowded newsprint environment.